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Learn how to build loyalty, drive sales, and strengthen customer relationships

We all want to feel known. We want people to get us.

As customers, we want the same thing from brands. We want music streaming services to curate playlists full of music we love—and help us discover new artists we’ve never heard of. We want our favorite clothing brand to tell us when the zip-up hoodie we’ve been eyeing goes on sale.

Companies creating personal experiences are the ones winning customers’ hearts—and their business. Download our whitepaper to learn how to become one of these companies.

You’ll learn:

  • The ins and outs of personalization—and why it’s about much more than technology
  • How companies are succeeding at personalization—from scalable technology to small touches that have big impacts
  • How to use our maturity model to set yourself up for success in these key categories: customer experience; business; technology; and data and analytics

About the authors

Brian Ladyman is the managing director of Slalom’s Customer Engagement and Experience Design teams in Seattle. He has over 20 years of marketing and sales experience, including leadership roles at PeopleSoft, Oracle, A.T. Kearney, and McCann Worldgroup. Ladyman is all about trying to help Slalom’s clients really understand their customers (what’s going to wow them?), determine the right strategies based on that understanding, and figure out how to practically make it happen.

Jen Glass is the practice area lead for Slalom’s Digital Experience Management team in Seattle. She has over 12 years of experience bringing business and technology together to provide engaging user experiences for customers, employees, and partners. Glass believes that a strong focus on the user will provide the best outcomes when designing new solutions. She is excited by the opportunity today’s technology and data provide to create personalized interactions, from simple to complex.

Anthony Gould is a solution principal on Slalom’s data science team within the Information Management and Analytics practice in Seattle. He has a passion for building collaborative analytics teams that drive more data-driven insights to critical areas of the business. Gould has been the Seattle Tableau User Group leader for over three years and was recognized as a Tableau Ambassador. He also recently won a Tableau data viz competition, and his work is featured in Tableau’s public gallery.

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