You're invited to an executive event & roundtable discussion with healthcare professionals

While “consumerism” has rapidly spread throughout healthcare, communication and outreach are often stuck at table stakes (e.g., appointment reminders, cancellations, upsells). Winners in the marketplace will be those that focus on the overall customer experience. Join us for an exclusive networking event and lively discussion about how payers, providers, and companies can create a true 360 view of their patients, providers, and employees to drive satisfaction and loyalty.

Andrew Chang, Executive Director of Marketing and Physician Outreach at Piedmont Healthcare, will walk you through his organization's journey with Slalom and Salesforce, and how Piedmont is establishing a new Digital Front Door while modernizing outreach and engagement with its consumers.

You and your peers will drive the conversation, but you can expect to hear topics like:

• Use cases & capabilities – How are organizations using Marketing Cloud in healthcare?
• Enterprise campaign management – How can I automate targeted outreach using pre-built templates, journeys?
• ROI - How can I consolidate reports and dashboards and prove marketing ROI?
• The environment – How does Marketing Cloud synchronize with Sales, Service, and Health Cloud?
• Integration – “I spent a ton on my EHR; how would this complement that?”
• Physician Referral Management- How can I streamline communications between healthcare providers?
• Service Line Marketing- How can I align my overall health system with my service line goals?

This session is most suitable for Healthcare Professionals, especially in Marketing, Communications, and Physician Relations. Space is limited, register today to reserve your seat.