In early 2023, Slalom surveyed 14,318 participants across 15 countries about their motivations and preferences in both work and leisure settings.

We conducted this global study to gain a deeper understanding of how core motivations such as desires for connection and control drive experiences and self-perception.

This informs and helps shape future experiences across all aspects of our lives, from the ways we learn to the ways we work, from staying healthy to being entertained.

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