Salesforce AI Accelerator with Data Cloud
Discover how unified insights with predictive and generative AI can transform customer engagement and drive business growth.
Overview
Experience the transformative capabilities of combining Salesforce's Data Cloud and Einstein 1 to unlock deeper insights from your customer data, empowering you to deliver highly personalized experiences driven by predictive and generative AI (GenAI) insights.
How it works
Natively built on Salesforce and extendable to all clouds (and beyond!) the Einstein 1 platform brings GenAI to your organization, without needing to leverage another provider. Keep your data and insights secure within the Salesforce ecosystem, and action on it throughout your technology stack.
What makes the platform unique and robust is utilizing Data Cloud as it's data layer. Data Cloud unifies and harmonizes all customers' Salesforce and third-party data, which is key to the Einstein 1 platform enabling relevant actions and unlocking new insights.
Key capabilities
- Data management & scalable architecture
- Cross-cloud profile unification
- Omni-channel insights & actions
- Digital engagement across technologies
Accelerator highlights
Activate tangible GenAI capabilities in Salesforce today.
Achieve a centralized data source that can power AI with your "enterprise truth."
Boost efficiency and enhance customer interactions with GenAI.
Laying a strong foundation for AI with Data Cloud
Learn how Salesforce Data Cloud empowers businesses to unlock the true value of AI. By connecting and organizing data, Data Cloud paves the way for leveraging cutting-edge AI features like Einstein Copilot and the Einstein 1 platform. Struggling with siloed data? This blog explains how Data Cloud can streamline data management and fuel AI-driven decision-making for your business.
The future of financial services leveraging Data Cloud & GenAI
The financial services industry is undergoing a paradigm shift towards AI-powered, data-driven customer experiences. This article delves into the transformative power of Salesforce Data Cloud. By eliminating data silos and fostering a holistic customer view, Data Cloud empowers personalized interactions. GenAI leverages this unified data, generating insights that enhance customer service and sales interactions. Explore how you can implement these cutting-edge technologies, and unlock the full potential of a transformed financial services experience.
Read the insight
Discover the synergy of Data Cloud and Einstein 1
Unified engagement data
Seamlessly unify engagement data across various "profiles," enabling a holistic view of each individual.
360-degree view
build a comprehensive 360-degree view of each individual by tying together attributes like name, email, and account number.
Scalable data enrichment
Enrich your data with aggregation metrics to gain deeper insights into customer behaviors and preferences.
Smart virtual assistants
Create highly customized generative virtual assistants that can be embedded anywhere in your Salesforce applications (e.g., customer support, case summarization, document creation, knowledge research, etc.).
Insights across the platform
Utilize CRM data to provide actionable insights across the entire platform, leveraging features like BYOM, traceability, and auditability (requires Data Cloud as a foundational data layer to perform).
Predictive and GenAI
Leverage predictive and GenAI capabilities to drive actionable insights and personalized recommendations.
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