Unlock the power of data

Few industries have grown faster over the past 12 months than the gaming industry. In 2020, gaming accounted for more revenue than film and live sports - combined.

 

The gaming industry's portfolio of products now covers the entire household, providing amazing opportunities to create a more unified view of the player when considering not just a single player, but the entire household.

 

Join gaming and marketing leaders from Slalom and Salesforce to discuss how we can harness multiple, disparate data sources, both internal and external, to better understand household media usage and subscriber lifetime value.

 

Unlock the power of data to:

  • Acquire new players
  • Get new players to commit to your games
  • Expand the purchases of existing customers
  • Create brand loyalty and brand champions

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Meet our hosts

Dave Dixon

Director, Salesforce Analytics, Global Gaming Community - Slalom

Dave Dixon is Slalom's Global Capability Leader for Tableau CRM (Einstein Analytics). Dave brings over 20 years of experience delivering solutions and leading teams, including a focus on Tableau CRM for the last 6+ years as well as 12 years in the Salesforce ecosystem.  Dave is a Certified Einstein Analytics and Discovery consultant, 5 time Dreamforce presenter, and an official Einstein Analytics Champion.

Melissa Murphy

Senior Consultant, Salesforce Marketing Cloud, Global Gaming Community - Slalom

Melissa leads project implementations and thought leadership around SFMC solutions as part of Slalom’s Global Salesforce Marketing Cloud capability practice.  As a life-long avid gamer, she also serves on Slalom’s Global Gaming Industry Community SteerCo, bringing player POV to the table whenever possible.

Skip Roncal

Head of Industry Sales, Gaming - Salesforce

Skip Roncal is Salesforce Industries Media & Entertainment GTM lead for the Gaming Industry. Skip has spent the last 20 years collaborating with Fortune 500 brands across industries including Financial Services, Consumer Goods, Telecommunications and Media Entertainment to evaluate and adopt emerging and market leading technologies in the CRM domain.