2025 CMO Outlook
Following a year of disruption, 2024 has seen renewed investments with marketing budgets on the rise again, albeit gradually. The first half of the year has been a wild ride, and we expect the second half to be no different with changes to cookie deprecation and a Presidential election in the US resulting in a surge of advertising spend.
Slalom’s CMO Outlook 2025 covers the most important trends facing CMOs and marketing leaders at many of the world’s top brands and agencies. Fill out this form to download our report on these transformative trends and see how marketers are continuing to innovate, uplift, and connect with audiences in meaningful ways.