Slalom and AWS
Navigating the Always Changing Marketing Landscape
Learn how Slalom and AWS can help you navigate marketing in the future
Digital marketing has undergone major shifts due to increasing privacy regulations, restrictions on data collection, and signal loss from browser and operating system limitations. These changes have disrupted traditional strategies that relied on third-party cookies and tracking identifiers, making it harder for brands to target, personalize, and measure campaigns. This has resulted in higher acquisition costs, lower returns on ad spend, and challenges in maintaining customer relationships.
Marketers are now moving toward privacy-focused models, focusing on rebuilding marketing signals with consent-driven data to support personalization, audience targeting, and identity resolution. Slalom and AWS help businesses make informed decisions about their technology solutions, ensuring that their investments drive better customer impact and long-term success in a rapidly changing environment.
In our whitepaper, we'll cover:
- Strategies to mitigate signal loss in a privacy-focused world
- Simplifying the transformation journey with AWS and Slalom
- Key considerations for building your modern marketing solution