Build brand trust and growth in the AI era

The CMO’s role is expanding—from managing campaigns and channels to shaping how brands are discovered, trusted, and chosen. As AI increasingly makes the first introduction, marketing leaders need new ways to build relevance and drive growth.
 

Drawing on Slalom’s proprietary survey of 2,000 executives and observations from enterprise AI engagements, this report explores what that shift means for marketing leaders—and how to prepare.
 

Inside the report:
 

  • Five bold predictions for the CMO role and the decade ahead.
  • The implications for brand visibility, first-party data, AI governance, and customer relationships.
  • A practical framework for navigating transformation across people, innovation, vision, operations, and technology.
     

Part of Slalom’s Future of the CXO series.

Download the CMO report


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Explore the broader AI leadership agenda

Discover the Neural Enterprise white paper and the rest of Slalom’s Future of the CXO series to explore how AI is reshaping leadership across the C-suite.

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