As AI continues to dominate social debate, research from Slalom finds that 84% of businesses in UK have started using AI in some capacity.

The majority of businesses place themselves in an explorer stage (26%), stating that they've had a successful trial using AI and are exploring how to integrate it into their work.

However, only 6% consider themselves as pioneers - with a clear strategy and full suite of AI solutions.

Businesses across the board find AI to be trustworthy, with 84% stating they trust the technology.

Those in senior roles trust AI more than others, with 97% of C-suite respondents and 93% of business owners saying AI is trustworthy.

When looking into the reasons behind the trust, Slalom’s survey finds that most respondents deem AI to be trustworthy because competitors are using it (24%), and almost a fifth (19%) claim this is because of media influence or because it is recommended by trusted content (19%).

Although those in senior positions are more likely to trust AI, their threshold for trust is also higher, with 31% of C-suite citing their lived experience as the top reason for their trust, as opposed to outside influences.

Faster product/service development is perceived to be the top positive impact of AI for UK businesses (46%).  

Increase in data privacy risks (45%) is cited at the top negative impact of AI, with likelihood of cyber attacks in second place (40%) and spread of misinformation in third (38%).

There is some confusion at more senior levels about the top negative impacts as half of C-suite respondents cite an increase spread of misinformation and AI bias at the same level (53%). While business owners cite aligning with global regulations (56%) top.

A lack of business strategy is cited as the biggest barrier UK businesses are facing with AI implementation.

Thorough security and privacy and employee training are both considered the most important factor to ensure success when rolling out AI in the UK similar to the Ireland.

Slalom works with you wherever you are in your AI maturity - whether you're not sure how to get started or want to significantly advance your strategy.

Contact us to find out how we can help.

Our work

The use of AI tools has been firmly established in Slalom’s approach to business and technology consulting for some time. AI unlocks opportunities across nearly every aspect of business in every industry, it’s so much more than just using chatbots or voice assistants. When incorporated into core elements of business strategy, the combination of AI and human capability is going to be what sets organisations apart from each other.

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Our latest thinking

As Slalom helps more and more organisations to put AI into Action, we are also unveiling our thinking - read our latest insights into AI and how you can capitalise on it's advancement.

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